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SERVICE 05

Brand Identity

Alongside the logo you get the colour palette, the typography and the usage rules, written down.

Identity work usually ends with a logo file, after which everyone starts using whatever colour and typeface they remember. A year later the signage, the business card and the website look like three different companies. We deliver with a usage guide: which colour goes where, the minimum size for the logo, which version goes on which background.

What we do

What we deliver. Every line is a concrete item you can raise in the next meeting.

01

Logo and mark

Horizontal, vertical and mark-only versions; separate files for dark, light and single-colour use.

02

Colour and typography

Separate colour values for print and screen, heading and body typeface choices, legibility checks.

03

Usage guide

Dos and don’ts, clear-space rules, minimum size. Each one written out with an example.

04

Print items

Business cards, letterheads, stamps, vehicle wraps and signage, all as print-ready files.

05

Digital application

Social profile and cover images, a presentation template, e-mail signature, a visual language for the site.

Tools we use

  • Figma
  • Adobe Illustrator
  • Adobe InDesign
  • Print-ready PDF / X-1a

Frequently asked

How many options do you show?

Three directions in the first round, each from a different idea. Then two rounds of refinement on the chosen one. Showing ten logos does not make the decision easier, it makes it harder.

Do we get the source files?

All of them. Vector sources, font licence details and print-ready versions stay with you. There should be no reason for you to depend on us.

Can we keep our logo and do the rest?

Yes, that is common. We clean the logo up technically: redraw it as vector and produce its versions. Then we build the colour, type and rule set around it.

Tell us how this works at your company.

We listen to what you use today and where it jams, then send you what can be done in writing. If it already works well enough, we will tell you it is not worth touching.

Let’s talk

Goes well with

All services
Web Services Everything that runs in a browser: corporate sites, online stores, dealer panels, booking systems. Digital Marketing We make visibility measurable: which channel brings how much business, in actual numbers.

Let the next project be yours.

Tell us what you have in mind; within two working days we come back with scope, timeline and a budget.

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